One of the state's much-loved and respected tourism visionaries, the irrepressible, larger-than-life Brian Inder, has died at the age of 88.
His lasting legacy includes his iconic landmark tourism venture Tasmazia at the Promised Land.
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A true one-of-a-kind character, Mr Inder died in the Mersey Community Hospital late on Tuesday night after a battle with cancer.
A few days before his death his beloved wife Laura said despite how sick he was he was being his usual stubborn self hanging in there.
Mrs Inder said one of the things her husband felt most proud of was being awarded the Tasmanian Tourism Award for Outstanding Contribution by an Individual in 2005.
Another one of his crowning glories was establishing Tasmania's Edge of The World at the Arthur River where he has asked for some of his ashes to be scattered. Inscribed on a stone at the Edge is a poem inviting readers to cast a pebble "on the shore of Eternity".
In the close knit Kentish community where he presided over his award-winning attraction TasMazia and the Village of Lower Crackpot he was a tourism pioneer who became the driving force behind the successful Muralfest event at Sheffield.
Mr Inder was a key player in the tourism-based revival of the once struggling rural town's fortunes through its outdoor murals.
Mr Inder was always looking to push the envelope and was not one to shy away from controversy or saying what he thought when he believed in a project such as the Mount Roland Cable Car he has backed for many years.
Tourism Industry Council of Tasmania chief Luke Martin said Mr Inder was a much-loved and universally respected figure within the Tasmanian tourism industry.
"With vision, personality and decades of hard work, Brian and his wife Laura have created at TasMazia one of our State's most popular visitor attractions, that will remain an enduring drawcard for visitors into the "promised land" and regional Tasmania for many years to come," Mr Martin said.
"Brian has always had a very strong and logical vision for our industry, and speaking with him a few months ago it was apparent he was still as sharp as a tac in his insights on some the challenges and issues we're dealing with around growth and developing the industry sustainably.
"In 2005 Brian was awarded the Tasmanian Tourism Award for Outstanding Contribution by an Individual - our industry's highest individual honour, and he takes his place comfortably alongside the other 'fathers' of the modern Tasmanian tourism industry."