However, the Hands off our Gorge group is still calling for an independent landscape and visual impact assessment, spokeswoman Jo Saunders said.

"The Gorge has high scenic and landscape values which are fragile and easily degraded," she said. "There is an expectation that an independent landscape and visual impact assessment would be done but currently there is no evidence of this."

A sponsored content article published in The Examiner last week from the developers - The Larter family - said the whole purpose of the article was to address any misinformation.

"Contrary to speculation, the picture in Sunday's article is an actual representation of how the Launceston Skyway would look in the Gorge, from the inclinator viewing platform," they said.

"All the gondolas are to scale, and they are at the correct spacing's, if all 24 cabins were in use. The pylons are also at their correct height and positions."

The statement said the Gorge is not a pristine area.

"The irrational and faulty comments and drawings being created by the Hands off our Gorge group is typical of their technique to create alarm in addressing an area that is obviously not pristine," they said. "We do not intend to detract from the Gorge but simply make it more accessible."

Ms Saunders said the area has high scenic and landscape values which are fragile and easily degraded.

Hands off our Gorge has created an image to show how they think the development might look in the landscape. It is important to show the proximity and intrusiveness of cable cars in the vicinity where people hang out," Ms Saunders said.

"While stylised, our image suggests the impact of mechanical structures in a natural landscape, which will often be glinting in the sun, and people can only imagine what the cabins will look like moving in a triangle around the whole Basin."

Ms Saunders said the cable cars would be seen from many locations in and around the Gorge and those within the cable cars will have a bird's eye view of all the activities below.

"From both our image, the developers image and website information, it is clear that the cable cars will pass over the Hogs Rock area, the Alexandra suspension bridge and very close to the corner of the swimming pool," she said.

"All images produced to date are conceptual, and far more information is required to determine the full impact these gondolas will have on our iconic Gorge."

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The Larter family invited everyone to look at the proposal's website to "observe the openness, truthfulness, transparency and care displayed".

As for operating on public land, the developers say it would be the same as those that already operate in the area.

The website can be viewed at www.launcestonskyway.com.au.

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