Nobody would probably be more jubilant over Tasmania finally being called up into AFL than taskforce chairman Brett Godfrey handed the tough reins to end more than three decades of despair.
"Passion and moral arguments is not going to win the case for Tassie," Godfrey said.
"I think to a degree that has been the position in the past where we have had a lot of people with a lot of respect who have driven it with a heart-on-the-sleeve stuff.
"I can take a step back from that and so can this group, and say that's not the way to run a business case.
"We're all business people and if you're going to have a successful case and put your name to a document, I think I can be very clear here that we may not find a pathway through this. That's a reality - it's got to be put on the table.
"We may find the state can't do it. If we can't fund it, we can't do it. That's a piece of work I hope we can dispel.
"Two months in, we just don't have an answer to that."
From men in suits to the boot studders - and nearly everyone in between.
"The first couple of months so far have been dedicated to speak to every single relevant person and we still have a couple more to go," he said.
Tasmanians have been let down before. Time again and again. Godfrey knows that.
Not even global confectionery giant Mars backing of a state bid worth $4 million over three years could help.
But Godfrey remembers when it all looked a certainty.
"The reason I get excited is we have had the AFL promote and recommend the state's inclusion and that's often forgotten," he said.
"Even Alan Schwab back in 1990 when [Victoria B] was beaten by Tasmania at home at North Hobart, he came out and said they need a team, they deserved a team.
"I think 1995 was the line in the sand and guess what happened in that year? The Dockers were admitted.
"There are these people who promoted it, but there's been a number in the AFL who have disappointingly dismissed it out of hand."
But history is exactly that and Godfrey wants to look forward now, not back.
"I asked our taskforce that we've got to start with a clean slate. We want to respect our history and understand what happened before because that's really crucial to understand the myths," he said.