Multi-national company Giant Bicycles is opening a store in St Helens.
Matt Grundy, who will be a mechanic and sales staff member at the new store, said they are aiming for a mid-October opening, timed to coincide with the opening of the 'Blue Tier to Blue Seas' trails.
The new mountain bike trails will consist of two parts.
There will be a 44 kilometre wilderness ride from Derby's Blue Tier trails down to Swimcart Beach at Binalong Bay; and a 66 kilometre network of trails close to St Helens, with multiple loops difficulty levels.
Mr Grundy said he hopes the trails will result in an injection of people and money into the town, as occurred at Derby after their enormously popular mountain bike trails were opened.
"We've been to look at some of the trails, and the terrain is just amazing," he said.
"And there's certainly future potential for more trails to be available in the area.
"We're all hoping, obviously, that it's a boost for the town in general, not just bike stores."
But it will almost certainly bring profits to bike stores.
The Giant Bicycles store will be especially focused on e-bikes: bicycles with electronic motors that represent a middle ground between totally pedal-powered bicycles and motorbikes.
"We are going to be e-bike oriented; it's going to be an e-bike concept store," Mr Grundy said.
"As far as demo bikes and hire bikes, we'll be more looking at e-bikes.
"So [the Giant Bicycles store] will be fairly unique in that aspect."
Mr Grundy said St Helens made sense for Giant Bicycles to try out more of an e-bike focus, due to the length of the trails and the hilly terrain.
"It's because of the distances involved; it's going to suit the area really well. E-bikes give you more efficiency. You're still pedalling, but it puts in a bit of effort for you.
"The best word for it is "assistive'; it helps you out so you're using less effort. If you want to do a 50-kilometre ride it requires the effort of probably half that.
"It also means that, with an e-bike, from the centre of town where the shops located you have access to the trails without needing a car."
Mr Grundy is the former manager of Break O'Day Bicycles, which closed in April.
Giant Bicycles is a Taiwan-based professional bicycle company that calls itself the world's largest manufacturer of bikes. It has stores in Launceston and Devonport, and two in Hobart, among 12,000 retail stores around the world.
The St Helens site will be in complex Morty's by the Bay, next to the East Coast Village Providore.