Tamar Natural Resource Management has voiced its concern on the return of Coles' Little Shop plastic collectables this week.
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Tamar NRM spokesperson Greg Lundstrom said the group was concerned about the potential impact the plastic toys would have on Tasmanian rivers and oceans.
"What will children do with the duplicates and triplicates that get handed out at the Supermarkets," he asked.
"There are plenty of natural alternatives kids can be collecting and be engaged with.
"We [Tamar NRM] advocate for kids getting outside and being involved with activities such as the Tas Rocks initiative which encourages the collecting, decorating and hiding of rocks in local parks."
IN OTHER NEWS:
A Coles spokesperson said according to their research 94 per cent of Little Shop collectors kept their collectables or gave them to family or friends collecting them.
The spokesperson added that the Little Shop wrappers could be recycled at Coles through their Redcycle program.
Plastic Free Launceston also said the move by the supermarket giant was "disappointing" considering the company's successful plastic bag reduction initiative.
An online petition to boycott Coles because of the Little Shop re-release has received more than 50,000 signatures with a target of 75,000.
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