The Department of Health is working with the Hawks to promote messages about healthy eating, physical activity and community connections.

"Hawthorn players are leading by example in promoting the Healthy Tasmania values and ways for everyone to get outside and get active," she said.

"The government's $8.6 million Healthy Tasmania plan focuses on helping communities reduce smoking, improve nutrition and increase physical activity.

"Hawthorn has a strong brand and is committed to helping all Tasmanians make healthy changes in their lives."

Saturday's game, that saw the Hawks triumph over Fremantle with a comfortable 31 points, was the first official Healthy Tasmania-partnered AFL match.

Healthy Tasmania is a five-year strategic plan that started in 2016, aiming to help people become more aware, interested, engaged and more in control of their own health and wellbeing.