The research also showed 43,000 Tasmanians access the leading Australian-owned streaming service Stan.

A total of almost 14 million Australians aged 14 and older have access to some form of pay television, subscription television or video on demand service.

Nationally, Netflix subscriptions increased 17.6 per cent to 11.5 million users compared to a year ago, while Stan subscriptions increased by 43.2 per cent to 2.9 million users.

The research found pay television subscriptions such as Foxtel were more popular with families, with their use most closely related to wealthy and middle-class families, whereas Netflix had a strong appeal to all walks of life.

When asked if she supported a push for more local content on streaming services given their rising popularity, Tasmanian Arts Minister Elise Archer said her government was a strong supporter of the availability of local content for all platforms.

Ms Archer said a new television series, The Gloaming, which was partially funded by the state's Screen Innovation Fund and filmed in Tasmania, will be available on Stan in late 2019 or early 2020.

"This latest series comes on top of the many successful Tasmanian screen productions, including Rosehaven Seasons One, Two and Three, The Kettering Incident and Aussie Lobster Men all supported with funding from our government through Screen Tasmania," Ms Archer said.

Roy Morgan chief executive Michele Levine said over two thirds of Australian families now have access to pay television or streaming services with services such as Netflix, Stan and Amazon Prime Video grabbing an increasing share of the market.

"A closer look at the industry leader Netflix, which is now accessible by almost 11.5 million Australians, shows the service has broad appeal across differing psychographic segments," Ms Levine said.

"The results indicate that the low monthly prices for the new subscription television services, led by Netflix, are driving take-up across traditional demographic boundaries, while the higher cost of a full-bundle service from Foxtel is generally favoured more by larger family units."