Virtual reality, live storytelling, feasts cooked over an open flame, horse float karaoke, late-night clubbing, and ghost theatre.
Those are just a handful of the boundary-pushing events included in this year's Junction Music and Arts Festival.
Creative director Greg Clarke said the four-day September festival would be bigger and better than ever, growing from 22 events last year to 32 this year in one bold leap.
"We're really wanting everyone in Tassie to come to Launceston, come to Princes Square, and have fun," he said.
"We used to very much be a festival that did weird and wonderful performances in unusual spaces, and we're still doing that.
"But we've also got a cabaret program, a theatre program, shows for kids; one of the biggest lineups of Tasmanian music that's happened for a very, very long time.
"We want the whole community to engage with Junction Music and Arts Festival, and I think that is now happening."
Mr Clarke highlighted the mini-Speigeltent, called 'the Little Devil,' built for the festival, which will contain children's shows running throughout the weekend.
The full festival program is online now at junctionartsfestival.com.au