Even without the building height conversation, many development applications are criticised for aesthetic reasons.

Architecture is art. Some people call modern houses beautiful, others call them cubes.

Some people find beauty in the Brutalist style, others would like to see it replaced.

Launceston prides itself on the built-heritage. And this is where the potential can be lost with new developments.

Yes, we must be mindful of neighbouring properties - both with the design and structure. Afterall, new buildings should not impact greatly on sunlight or privacy.

But often designs are dismissed or dulled down without the thought of how they would be considered in 100 years.

There have been some boring designs submitted in the past due to fear of it not complementing the existing built-heritage.

The Gorge Hotel is not one of these designs. The developers have placed a high value on ensuring the hotel would adhere to Launceston's slogan of progress with prudence.

JAC Group commissioned a competition to ensure the very best designs would be submitted and chosen for the significant development.

According to the jury report, the winning design by CBG Architects represented an efficient approach to innovation and also aesthetically pleasing.

"This is not a design that seeks to blend in and disappear, but if that were the criteria the Sydney Opera House would never have been built," the report said.

The Gorge Hotel offers more than just five-star accommodation. The conference centre will also be one of the largest in Launceston, which makes the city an attractive destination for events and conferences.

While representations against the proposal would have most likely happened, it's a shame the council's process of having to advertise the development three times brought the application into disrepute.