Ousted federal member for Braddon Justine Keay has dissected Labor's staggering election loss and left the door open for a run at state politics in 2022 should her bid to return to Canberra falter.
Liberal candidate Gavin Pearce roundly defeated Ms Keay on May 18 - the latter lost her seat by roughly 4000 votes less than a year after winning a byelection sparked by doubts over her citizenship.
She was one of two Labor MHRs to lose their seats - the other being Ross Hart in Bass.
Ms Keay saidthat she felt "very honoured and privileged" to have been given the opportunity to represent her community in Canberra.
She said her 2019 campaign was bolstered by "amazing volunteers" but she was critical both of the Liberals' own campaign and the way Labor tried to explain its "very big policy agenda" on a national level.
"Locally ... the Liberal Party ran a pretty dirty campaign," Ms Keay said.
"There wasn't a lot of substance in terms of their policies and the things they were offering.
"They misled the Tasmanian community and the Australian community."
Ms Keay pointed to the Liberals' "scare campaigns" on Labor's so-called retiree tax, as well as its funding pledges for a Tasmanian AFL team and the expansion of public space at MONA on the outskirts of Hobart.
"Maybe we left ourselves open to [criticism]," she said. "But it doesn't in my mind give them the right to tell people lies about stuff."
On being asked if she agreed that the optics of the MONA funding announcement were bound not to play well in the state's Northern electorates, Ms Keay said, "I think we could have done it better, there's no doubt about that".
"But I think supporting our tourism sector is really important, particularly in the North-West," she said.
"We need to get more people who go to MONA to come to the North-West.
"In the campaign, we announced a number of funding measures to create destinations on the North-West Coast."
YOU LEAD, I'LL FOLLOW
The former Braddon MHR didn't say whether she believed she'd still be a member of the Federal Parliament if newly minted Opposition Leader Anthony Albanese had taken Labor to the election instead of Bill Shorten.
"Certainly leadership was a factor [in the campaign], there's no question about that," she said.
"How much it was [a factor] is hard to know.
"But Anthony, as he says, what you see is what you get with him. He's a great guy and he'd be a fantastic prime minister if given the opportunity."
Ms Keay was of the view that Labor's tax reform agenda, particularly around franking dividends, was "really hard to explain to people because it's quite complex".
"And you don't get the time to explain it to people," she said.
"And then they hear the things like retiree tax and get all spooked and think, 'What's that all about?'
"We needed to explain to individuals one at a time but you just can't. So I think we need to just look at our language."
Ms Keay said she refused to use the phrase 'top end of town' when advocating for fairness - a catchcry of former Labor leader Bill Shorten during the campaign, which some argued stoked class division.
"I think people were not sure whether they were part of [the 'top end of town'] or not," she said.
"The messaging we had in the byelection was 'hospitals not banks, schools not banks'.
"Simple - people understood it, they knew what it meant. And this was at the time the government was still pushing ahead with their company tax cuts."
A CAMPAIGN AUTOPSY
With an internal party review of Labor's election performance looming, Ms Keay has made it clear to the party that "people like myself, Ross [Hart], Susan Lamb, Cathy O'Toole, who lost their seats, should be able to have input".
"I think that's very important to reflect on," she said.
"Election campaigns move very quickly - they're very dynamic, very fluid," Ms Keay said. "Maybe we didn't respond as well as we should have to some things, as quickly as we should have."
Certainly leadership was a factor [in the campaign], there's no question about that.Justine Keay, former Braddon Labor MHR
"I think the beginning of the campaign was very stiff. We didn't come out punching and we didn't own the space.
"I think we lost a lot of momentum over summer as well after we were doing really well following [the] super Saturday [byelections] and [former prime minister Malcolm] Turnbull losing out on being prime minister.
"[After] all of that had gone on, we were just sort of nowhere for a little bit. I think we lost a lot of that momentum."
ON THE HORIZON
As for what's next for her, Ms Keay is considering returning to university to get a further qualification in psychology.
"Obviously I've got to look for a different job now and I want to look for something that keeps me in touch with the community," she said.
"I graduated with a graduate diploma in psychology through Monash University just before the 2016 election. And I need to do an honours equivalent to be a provisional psychologist.
"So I might do that. That was sort of my plan B if I didn't get elected."
But Ms Keay still has designs on a return to politics, ideally to the House of Representatives.
"The fire just hasn't gone out," she said.
"I think for most people that are defeated, they've built really good networks and relationships and done a lot of work in the community.
"It would have been fantastic to see that continue and particularly in government and I haven't given up on any of that."
Despite her clear preference, a move to either the Senate or Tasmania's House of Assembly isn't entirely out of the question for Ms Keay.
"The Senate's an interesting place and we've got fantastic senators so I don't think there's possibly a vacancy coming up at any time," she said.
"Three years is a long time, I suppose.
"It's up to the party to determine if they want me back. I like to think that they would."
When questioned whether or not she would entertain the idea of running for Labor in the next state election, Ms Keay paused for a moment.
"We'll see," she said eventually.
"[But] the House of Representatives is where I have three years' experience.
"I've got some great colleagues there.
"I'd like to think that in 2022 we'll have an Albanese Labor government."