After raising over $1000 for Winter Relief last year, the Academy Gallery is rallying the troops again.
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Director Malcolm Bywaters said the institution would organise fundraising events, as well as having a bucket on hand for gallery-goers to contribute.
'I think it's very, very important that everybody gets behind this good - and successful - program," he said.
Now in its 61st year with a target of $75,000, The Examiner's Winter Relief Appeal raises vital funds for the St Vincent de Paul Society, the Launceston Benevolent Society, the Salvation Army and the Launceston City Mission.
Donate in person at The Examiner's office in Cimitiere Street; through electronic funds transfer BSB 035-822, Account 011443537; or BPAY biller number 49429, reference 0100 0406190 01443537 0.