Excitement is growing around the mystery retailer that could be built next to a $50 million housing development at Invermay.
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Two 13-storey towers will be built as part of Launceston's first high-rise living complex, titled Kings Wharf Towers.
The plans were announced by developer Errol Stewart on Friday, with the precinct also including a facilities area with a gym, tennis courts, ball courts and a pool in between the towers.
A high-end grocery store and a number of other businesses have been earmarked for the area which is adjacent to the Silo Hotel, off Lindsay Street.
Mr Stewart suggested a national retailer, that was not in Launceston yet, had expressed interest in building a store with remaining land near the housing development.
Mr Stewart said discussions are already underway with businesses that might come to the area.
"We're also in discussions with another major retailer, for him to bring his store to town, which would include another 25 people and 2500-square-metre store behind Bunnings," he said.
"It is a big retailer that is not in town, and not dissimilar to Harvey Norman, but a big retailer."