The state's tourism industry has been warned not to become complacent about climate change.
Raw and wild, difficult and brutal, beautiful, with fresh air and blue skies was how the state was regularly described throughout the Tasmanian Tourism Conference on Thursday.
A report, released last year, found Australian tourism was the most vulnerable and the least prepared of all industries to respond to the threat of climate change.
The conference, which had 350 industry professionals attend, had a heavy focus on the future, with discussions about climate change effects, and how to maintain the pristine nature of Tasmania for the years to come.
However, Tasmania will remain climatically acceptable to visit, former climate commissioner, Tourism Icons at Risk report author and professor Lesley Hughes told the conference.
With the world getting warmer, she said the state's relatively cooler climate could increase Tasmania's attractiveness as a destination.
Lesley Hughes has spoken about the impact climate change will have on Tasmania and the Tasmanian tourism industry. While most of it is negative, she says the state will become a “climate acceptable” place to visit in the future. 😔😳 @ExaminerOnlinepic.twitter.com/oqLzLRLyCZ— Tarlia Jordan (@tarliaj14) 23 May 2019
The bushfires earlier this year showed the state was not immune to the consequences of climate change, Professor Hughes said.
Twenty of the world's hottest years have happened in the last 22 years.
The hottest year on record was recorded in 2016, 2015 was the runner up and 2017 came in at third.
Last year was the 42nd consecutive year of above average temperatures.
"So anyone born less than 42 years ago has never experienced a below average temperature," she said.
"Cyclone intensity is increasing, we are now seriously considering the need for a category six cyclone because category five no long captures the severity of the most intense cyclones."
On Australia's hottest day, a new colour had to be invented for the weather maps to represent temperatures over 55 degrees.
The ironic benefit of climate change for the Tasmanian tourism industry is that it will be deemed an acceptable climate to visit.
"Because of its latitude no matter how warm it gets for the rest of Australia, Tasmania will always be cooler on average, so that is a positive thing for tourism," Professor Hughes said.
I’m sitting in on the Tasmanian Tourism Conference today. Brett Torossi, who is the key note speaker, has one of those voices that could be listened to all day. She is the developer of Avalon Retreats, is the director of the heritage council and works with Tourism Tasmania. pic.twitter.com/9DlElDGj5x— Tarlia Jordan (@tarliaj14) 23 May 2019
Although, the state is at risk of losing some visitors.
"A lot of the visitors fly into other international ports and do things like go to the Great Barrier Reef and then on to Tasmania after that," she said.
"What happens to the attractiveness of other tourism icons in Australia also has flow on impacts in Tasmania."
Andrew Wright had never been to Tasmania before March, but has now been twice.
He runs a successful shark diving business in South Australia and spoke to the conference about the measures put in place to preserve the natural environment, while maintaining a successful tourism business.
He said modern travellers were more aware of the impact and the business had an 85 per cent success rate at seeing sharks.
Not reaching 100 per cent means his business isn't changing the behaviour of the natural habitat.
Avalon Retreats developer, Tasmanian Heritage Council director and Tourism Tasmania member Brett Torossi told the conference about her love for the industry and the state.
She said it is impossible to be just a "little bit" in love with Tasmania and first visited the state about 30 years ago.
She knew she wanted to create beautiful spaces for transformative experiences and she wanted that place to be in Tasmania.
She wanted a block of land with no road between it and the water, northern aspects, be able to see the sun and moon rise, with a big open feeling, no neighbours, be at least 15 metres above sea level, have critters and trees and where she had half a hope of getting a planning permit.
The @TourIndCouTas’s Tasmanian Tourism Conference is being shown a video rehashing the Australian Tourism Awards. The video has given me goosebumps flashing back to how good the night was. Luke Martin said it disrupted the awards, and he hopes it’ll be disrupted for a long time. pic.twitter.com/AEwK4tLFG5— Tarlia Jordan (@tarliaj14) 23 May 2019
In 2002 she found it. But it was very much not for sale and she had to buy more than 4876 hectares to get the 1.2 hectares she wanted.
"To make it all work we had to charge $500 a night and at the time the highest tariff in Tasmania was $260 in Hobart," she said.
"Everyone said I was crazy and that it would never work ... it was music to my ears.
"Making millions is not the primary driver of why you're in this business," she said.
Tourism Tasmania chief executive John Fitzgerald and chief marketing officer Emma Terry also updated the industry on the organisation's future plans.
They said their brands and campaigns were now being emulated and copied throughout the nation and the world.
"Now we need to continue to evolve that and keep disrupting and staying ahead of the game," Ms Terry said.
Tourism Industry Council Tasmania's chief executive Luke Martin announced Talking Tourism, a free podcast, which will give business owners a chance to hear from experienced operators.