Melbourne-based artist Brock Q Piper, 34, spent three days absorbed in marquee tourist locations in the state, before creating the acrylic, pen, and charcoal works.

"I've been to Tasmania several times before - I really enjoy Lake St Clair and the Overland Track," he said.

"I like the isolation of the place - I think I saw maybe two other people in the whole day. I grew up in the high country of NSW, so it felt like home to me."

He gathered photos and sketches of Cradle Mountain National Park and Wineglass Bay, to "experience the location and observe it", before turning them into the final product back home.

Following the billboard campaign the paintings will be auctioned off for R U OK, which Piper said was part of the project's appeal.

"For me, growing up in a small country town, unfortunately there is an epidemic of, predominantly males, under a certain age, taking their own life," he said.

"So if I can provide any sort of assistance to a project like R U OK, I will. We all need an 'are you OK?' every now and then."

- Frances Vinall, Ellie Muller and Amy Florence