Waverley Mills' wool offcut blankets will be used to keep women escaping domestic violence warm this winter under a unique collaboration with Sarah Wilson and social enterprise Two Good.
The collaboration has been such a success that half of the blankets had sold within two days of the campaign launch.
Two Good donates food to women's shelters and last year some of those organisation asked founder Rob Caslick for blankets.
It was at this point Sarah Wilson and Waverley Mills joined the cause - Ms Wilson as Too Good ambassador and the Launceston mill as manufacturer for sustainable 100 per cent wool throws.
Each Two Good Throw - in pink or blue - bought for $225 allows Two Good to donate a second throw to a women's shelter.
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The blankets are made from recycled wool offcuts and seconds blankets that would otherwise have ended up as landfill and the limited Two Good throws were designed in collaboration with Sarah Wilson.
These offcuts and blankets are shredded before being respun and blended with super-soft Australian merino wool for the 460 limited Two Good Throws.
Waverley Mills chief executive Andrew Cuccurullo said he had connected with Mr Caslick about a year ago and this plan had been in the works since then.
"The idea of recycled blankets fits in with Rob's and Sarah's view of not being too impactful on the planet," Mr Cuccurullo said.
"We sat down with Sarah and it just went from there. The idea is based on something similar to what we already do and Sarah added her twist.
"You've got to give back. That's part of what we're about and it's a cause we all believe in," he said.
Each blanket is numbered, so the 230 buyers can track where their other throw has gone.
Those sold within the state will be matched with donations to Tasmanian shelters.
The campaign was launched on Monday and by Tuesday afternoon almost half of the blankets had been sold.
"If it keeps going that way we'll do more," Mr Cuccurullo said.
Another factor about Two Good that appealed to Waverley Mills was that is employed people from disadvantaged groups.
"Rob employs a domestic violence survivor to sew labels on to the blankets and others to finish and assemble products," Mr Cuccurullo said.
Based in Sydney, Two Good provides food, support and training to victims of domestic violence.
Two Good Throws are available at twogood.com.au/#/good-things