In what was his first visit to the state this election campaign, Opposition Leader Bill Shorten initially appeared at Mona Museum in the state's South, revealing Labor's pledge to contribute $50 million to the wildly popular museum's much-vaunted expansion plan.

Later in the day, the Labor Leader reared his head in the North, widely considered to be the state's key electoral battleground this election.

Mr Shorten defended his intention to give $50 million to Mona.

"Tasmania has a world-class arts and tourism story to tell and we want to make sure flagship arts ventures like Mona can be used to attract people to Tassie," he said.

"When people come to Tasmania, they don't just go to the South."

Among the new Northern Tasmanian tourism funding announcements from Labor were those around the Beauty Point foreshore development ($3 million), the Tourism Trails project ($300,000) and the Little Devil Tent at Junction Arts Festival ($80,000).

In addition to the Mona promise and the support for Northern projects, the Freycinet Management Plan would also receive $10 million under Labor's plan.

A number of previously announced funding commitments were included in the overall package, as well.

Launceston mayor Albert van Zetten said Mona was important for Hobart "but not for the North".

"If you're going to [give funding] to a privately owned business, why not do it for privately owned businesses up here that are trying to establish themselves," he said.

Launceston Chamber of Commerce president Tim Holder said the city urgently needed more accommodation due to "[tourism] growth coming out of Hobart".

Meanwhile, Tourism Industry Council of Tasmania chief executive Luke Martin was effusive in his praise for the announcement, describing it as "extraordinary".

"'The commitments ... are ... highly strategic investments in the core pillars of Tasmania's tourism brand," Mr Martin said.

Bass Liberal candidate Bridget Archer, however, said the package was too "southern-centric". She reserved particular criticism for the Mona announcement.

"I think there's no doubt that it's at the expense of the regions," she said.

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