Visitors to Tasmania are now able to experience Hobart on a new level with the announcement of a partnership between tourist business Red Decker and technology company Viewa on Tuesday.
Through its app, Viewa provides an augmented reality platform that enables businesses to engage audiences with an immersive experience.
Viewa chief executive Edward Sedgley said Viewa's goal is to enhance how Tasmanians interact with physical and print media though augmented reality.
"Viewa brings static media to life on a user's phone, bridging the gap between the physical and digital and unlocking interesting content for the user," Mr Sedgley said.
Users of the app are able to scan Red Decker brochures with their mobile phone and gain access to additional content such as information on attractions along the bus route.
Red Decker director Jonathon Gregory said Viewa was a perfect partner for the business.
"Red Decker Hop on Hop off buses are about showcasing Hobart's rich heritage and history of helping tourists to explore the diverse range of businesses and attractions along the bus route, spreading visitor spend," Mr Gregory said.
Mr Sedgley said Viewa was working on a number of exciting collaborations with other Tasmanian businesses.
"There's really no end to the potential for this technology and this is just the start. In coming weeks, Viewa will unveil more collaborations with other iconic Tasmanian brands," Mr Sedgley said.