The Hawthorn v Carlton AFL match on Sunday will be played for the Alec Campbell Cup as part of the game's Anzac Round.

Private Alec Campbell was born in Launceston, and went to school at Scotch Oakburn College. At just 16 years old, Pte Campbell joined the Australian Army and served as a stores carrier.

Acting RSL Tasmania president Geoff Leitch said he suffered during the war.

"He did nothing but better himself, all through his life," he said.

Pte Campbell returned home to Launceston and was discharged at age 17. He went on to complete a degree at UTAS, became an accomplished boat-builder, and had nine children.

He died in 2001, aged 103.

Mr Leitch said the Alec Campbell Cup was a commemoration.

"Because it's around Anzac and being the last Anzac. We've been very fortunate that the AFL has sanctioned this cup from 2011, and over the last few years they haven't sanctioned it as an Anzac Day round," he said.

"And as you can see, we've resurrected it.

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"It's very important to remember him."

Hawthorn state manager David Cox said any opportunity for a large-scale event to draw attention to remembering the sacrifices made was important.

"For us, the key thing is doing it in a way that's respectful and graceful," he said.

"We've played for this cup twice before in our history here in Tasmania. We haven't played for the Alec Campbell Cup in eight years.

"It's really important for us to revisit the memory and the legacy, and particularly Tasmanians who fought.

"The Anzac spirit is what we're playing for in this game."

Prior to the beginning of Sunday's match, Reuben Coops will performing an acoustic version of I Am Australian. The Scotch Oakburn Pipes and Drums band will also perform, and there will be a bugler playing The Last Post from the roof. Mr Leitch will then conduct a ceremony.

"Both teams have amended their pre-game routine, which almost never happens," Mr Cox said.

"They'll be flanking the centre square while president of RSL Tasmania will conduct the Anzac protocol.

"That shines a light on how important our clubs hold the Anzac tradition."

Mr Cox urged patrons to arrive at UTAS Stadium at 2.30pm for the pre-game ceremony.

He also recommended buying tickets before the day to avoid lines and congestion, as the game is expected to be the most highly-visited of the year.