Easter is a time for reflection.
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A time to appreciate and spend with family.
So don't become a statistic this holiday period.
"Sadly, five people lost their lives on our roads during Operation Crossroads during the Christmas period," Tasmania Police Commissioner Darren Hine reminded us on Wednesday.
"We don't want that to happen again."
As usual, Tasmania Police will target high-risk driving behaviours that are the main cause of serious and fatal crashes.
Drink-drivers, drug drivers, those that speed, use their mobile phones behind the wheel or pay little attention.
"Our message is simple: drive safely on our roads or risk the consequences," Commissioner Hine added.
"This means slow down, put your mobile phone away, wear your seatbelt, and don't drive while tired or after drinking or taking drugs.
"It only takes a split second for tragedy to unfold on our roads... so please drive responsibly this Easter for everyone's sake."
A regular message, but one that unfortunately fails to resonate with a minority of road users.
In the past decade, more than 12,000 people have been killed on Australian roads.
In Tasmania, 32 lives were lost in 2018, down from 34 in 2017 and 36 in 2016.
A lot of which could have been avoided.
So this Easter, save your friends and family the heartache of losing someone they love because the trauma never goes away for those left behind.
Stop with the high-risk behaviour behind the wheel - not only for you but your family, friends and every other driver as well.
Organise a designated driver, leave the phone alone, stick to the speed limit or stop when people are tired.
It only takes a split second to change or take a life.
So on behalf of The Examiner team, have a happy and safe Easter period enjoying what matters most - life.