Fostering creative enterprises in Northern Tasmania was the focus of Foundry's latest Live conference.
Enigmatic business and design creatives from across the nation spoke to an excited crowd about the possibilities around developing creative industry jobs.
Foundry creative director Chris Billing said the perception of jobs Tasmanians needed training for had change to take advantage of emerging job markets, similarly to the United States or United Kingdom.
"Closer to home, UX, web design and content creation are areas of strong and continued growth," he said.
"It's hard to think of a business that wouldn't benefit from these services.
"Yet in Tasmania, we are still struggling to contend with misconceptions around what the creative industries actually is - it's not fine arts and it's not pure tech.
"It is, in some ways, a combination of these, but rather than painting, sculpting or drawing - think virtual reality and user-experience based design."
Andrew Hoyne was one of the speakers at the conference.
His company Hoyne is a place branding and property marketing agency, with clients across Australia and the world.
"The exciting thing about coming to a city like Launceston is actually to talk about the opportunities that exist for this city and this region, because when you're in a place it's hard to see the wood from the trees," Mr Hoyne said.
"You could walk around this city and think 'wow I'm surrounded by boring old buildings', but yet so many places in the world would do anything to have the heritage, the stories and the narrative that a city like Launceston has got."
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Mr Hoyne said he wanted the people of Launceston to think they were not so far removed from what was happening globally in terms of creative industries.
He cited American cities Seattle and Portland as places that had experienced upheaval in terms of creative job growth.
"There is absolutely no reason why Launceston can't put itself on the map globally the same way those cities have," Mr Hoyne said.
"It has an engaged community, wide open spaces, it's a healthy place to be."
Foundry student Ebony Campbell said the conference was a great chance to talk with international industry experts one-on-one.
"I think it's so important to hear it from the horse's mouth, to have international designers come in and show what is possible," she said.
"It's different watching them on YouTube talking in Sydney miles away than seeing it in person and getting to talk to them and pitch them questions afterwards - I think that's really important."