The City of Launceston council announced the study on Thursday. It will examine why people choose to shop in Launceston, and some of the factors that prevent them from doing so.

The study will be completed by retail expert and University of Tasmania marketing lecturer Dr Louise Grimmer.

A "substantial undertaking" by Dr Grimmer accounts for most of the $16,650 cost, City of Launceston mayor Albert van Zetten said.

A review of current literature, existing secondary data, a review of the retail mix in Launceston and a profile of the central business district, Mowbray, Newstead, and Kings Meadows precincts will be examined. 

A survey of all CBD traders by letter drop, including physical delivery and pick-up from retailers, as well as access through an online portal, and interviews with stakeholders will be carried out.  

Cr Albert van Zetten said a study like this had not been done by the council before. 

"It is of the utmost importance that we have a sound and independent evidence base to inform decision making," he said.

"This study will provide that evidence base as well as understanding of the current status of retailing in Launceston's CBD."

Cr van Zetten said Dr Grimmer is a nationally recognised expert in retailing, and her understanding of factors than encourage and hinder retail in a city, such as Launceston, will be critically important going forward. 

A public shopper survey is available on the council's Your Voice Your Launceston website.