The Quiet Little #TassieStyle campaign was embraced by Tasmanians and visitors.
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The campaign showcased what is special about the state providing inspiration for others on how to enjoy a quiet moment away from the pressures of everyday life, Premier Will Hodgman said.
"The campaign has seen more than 8,500 online posts from visitors (to the end of January 2019) which is driving word of mouth recommendations during our peak season for those thinking about traveling to Tasmania," Mr Hodgman said.
"Our next campaign is focused on ensuring Tasmanians get out and explore regions impacted by the summer's bushfires through the new Love Autumn in the South campaign."
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The state's biggest marketing campaign for the year will be run though winter and will also include bushfire affected regions. The campaign will run interstate, and internationally.
A majority of the posts were made on social media channel Instagram.
Check out some of the posts here:
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Journalist at The Examiner Newspaper
Journalist at The Examiner Newspaper
