Red Brick Road cider and sparkling wine maker Karina Dambergs has agriculture in her blood with her parents and grandparents working the land.
After travelling to world to see and taste where the best alcoholic concoctions were made, Ms Dambergs created her own family-based operation in The Ciderhouse in Launceston and Ciderworks production facility and cellar door at Deloraine.
She spoke about how Red Brick Road came to fruition at the Tasmanian Farmers and Graziers Inspire event in Launceston on Wednesday.
"Like most major decisions in my life, it involved friends, food and just a little too much to drink," she said.
The group of friends was astonished they lived in Tasmania during a premium drinks industry boom when "almost nobody was making craft cider".
"We must have really liked the idea, because we got up the next morning and discovered that during the dinner party we had registered an ABN and a business name," she said.
The group started making cider when they had time spare from their main role of making, and selling, wine.
Giving their product a sense of place was very important to Ms Dambergs, who had seen how successful place branding was for Champagne, France.
"The best brands have a sense of place. Agriculture, of all industries, is about capturing that essence of place," she said.
"But a taste and a sense of place don't just come from a soil that plants are grown in, they also come from things like the bacteria and yeast in the air when we ferment our foods and from the water we use to cut back our spirits.
"This is why, if we want our products to truly taste of Tasmania, they need to be made in Tasmania, and not just grown here and sent to the mainland."
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Red Brick Road cider is made with the process promoted by UK Campaign for Real Ale, which uses 100 per cent local apples or pears.
"There are additional rules guiding our production methods. Our ciders have no flavouring or colouring added, are unrefined, unfiltered, unpasteurised and not force carbonated."
"We believe by doing less to the cider, you taste more of the fruit that you use and more of the place where it was grown," she said.
In introducing the event, association chief executive Peter Skillern said "farmer" was not gender specific, and had never been, but the role women played in agriculture had been misrepresented and misunderstood.
"Over 50 per cent of the world's farmers are women and in Australia alone women generate almost half the on-farm income."
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