If travelers taking to the skies across Australia in the next five months aren't already aware of places like Cataract Gorge, Cradle Mountain, and Wineglass Bay, they soon will be.
With images of iconic Northern Tasmanian sites both inside and out, a newly decorated Jetstar plane is set to raise awareness of the region through a partnership between the airline and Launceston Airport.
Jetstar head of product Nigel Fanning said though the company does decorate its aircraft three or four times a year for other promotions, this is the first time it has been done for a destination.
"We've worked closely with Tourism Northern Tasmania and Launceston Airport, and we had our own Jetstar designer who designed it," Mr Fanning said.
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"This will be our Launceston plane for the next five months.
"We've been flying here for 15 years and it's been a fantastic destination."
Approximately 150,000 people are set to step on the aircraft in the coming five months - taking the message beyond Australian borders too.
"It will go around the Jetstar network everywhere, it can be as far north as Singapore or as far south as Dunedin in New Zealand - and everywhere in between," Mr Fanning said.
"It's like a flying billboard. A lot of people get to see it both on the ground as well as in the air."
Launceston Airport general manager Paul Hodgen said the airport saw itself as a tourism gateway to the state and the partnership was one that would allow them to promote to passengers around the country what the city had to offer.
"This it very much about attracting more visitation to the state," Mr Hodgen said. "Launceston is Australia's 21st most populous city, but it has the 12th busiest airport in the nation, and we are very keen to attract more and more visitors to this wonderful part of the state."
"We do want these people to come in and see all the best that Launceston has to offer, but there is so much within easy commuting distance with Launceston as the centre."
"It's a substantial amount invested by the airport in this promotion, and it's been fantastic to partner with Jetstar on this particular campaign."
The project has been in the works for the past six months, with the aircraft heading to the hanger last week for application of the decal and imagery on tray tables and overhead lockers. The aircraft will be flying until July.
A special 32-page Northern Tasmania travel guide, full of local recommendations and tips, will also feature on-board.
Tourism Northern Tasmania chief executive Chris Griffin said it was amazing for both Northern and regional Tasmania.
"A lot of what we're hoping this will generate is awareness that Launceston has one of the busiest regional airports in Tasmania," Mr Griffin said. "And that every great Tasmanian holiday starts in the North."
"We also have to appreciate we are about to move into our cool season. So between April and September we only see a third of the overall visitors we have to the region coming through the airport.
"This type of promotion leading into the cool season is very important."
But Mr Griffin is confident the region can sell itself to visitors well - through its many attractions, now given a little extra distance.
"We are going to have a brilliant winter we're pretty sure on that. And of course those snowy landscapes for weekends away out of Melbourne, that's a real selling point for us."
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