Civic Square was abuzz with cheesy grins and spritzer smiles for the annual Little Italy Festival.
This was the first year the event was held at the renovated Civic Square; previously it was held along Charles Street.
Event coordinator Mick Acquarola said the change in venue was highly beneficial for the festival.
"Looking at the numbers I think it's been quite positive," he said.
"There seems to be a good energy, vibe and atmosphere about the place.
"I think the environment here for kids and families is better with all the kids activities."
Mr Acquarola said the layout of Civic Square was prime for events such as the festival.
"It [Civic Square] keeps people in one group so it seems to be a better space rather than scattered down the whole of Charles street," he said.
"There's easy access for many people to come through."
There was plenty of Italian food and beverages to be had during the day including pizza, calamari, spritzers and Ice cream.
A number of Italian cars, including around five Ferraris lined the entrance to Launceston Town Hall.
"It's [Civic Square] an ideal space, you can see the kids are running around the fountain area and the library doing things."
"I think the pizza's been a massive hit," Mr Acquarola said.
"The pizza's had a consistent lineup and you just smell the aroma of the tomato sauce as you walk past."
Mr Acquarola mentioned the festival was a great occasion to share a taste of Italian culture with the Launceston community.
"It's great, there are lots of Italians from my generation that are here too," he said.
A number of attractions including the pinata smashing and hot dog eating competitions proved popular with attendees.
"It's been a good response [to the hot dog eating competition] from people entering," Mr Acquarola said.
Mr Acquarola noted that while the day had gone well, there were a few tweaks that could be made for future Little Italy Festivals.
"We do want to continue it and we do want to utilise this space more," he said.
"We need to probably get a few more food stalls, we're aware of that.
"When you get two [stalls] pulling out at the last minute that changes the whole dynamic of the place."