Owner-operators Jason Shelley, Terri Shadwick and Kylie Waldren treat the business as an extension of their houses and the approach is paying off. 

In the two and a half years since they took over the 100 per cent gluten-free cafe, they've had huge success, with their quaint space at Yorktown Square inundated daily with loyal customers, new faces and takeaway orders. 

"We outgrew it and that's a really nice thing for Launceston because it's a business going really well," Ms Shadwick said.

The cafe's ability to provide safe food for coeliacs, a plethora of options for those with gluten intolerance and a supportive approach to catering for all dietary requirements makes it a cut above the rest.  

"We get a kick out of looking after people with dietary requirements. We've had people hug us and cry in excitement," Mr Shelley said. 

Ms Waldren, head of back of house, said lots of customers who don't have dietary requirements also regularly eat at the cafe. The cafe doesn't charge extra for speciality milks and is known for its freshly ground decaf coffee. 

Over the past week, Samuel Pepy's Cafe closed its doors at Yorktown Square to move to a bigger space at 104 George Street in Launceston, right next to Barratts Music.  

An old favourite will remain, with the cafe's iconic spoon collection making the move. 

One of the biggest changes is the cafe can now serve alcohol - which will all be gluten-free, of course. 

Mr Shelley said there would be a big focus on takeaway customers. 

"Some of our customers can't eat anywhere else in town, so if they can't get takeaway from us then they don't eat," he said. 

The new venue gives the cafe the capacity to host functions and eventually extend trading hours.  

The cafe opened on George Street on Tuesday. 

Trading hours are Monday to Sunday from 8am to 3pm.