Braaap Wholesale has pleaded guilty to six counts of approval for the placement of identification plates and three counts of importation of vehicles requiring modification.
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Company director Brad Smith did not physically appear in the Launceston Magistrates Court on Monday, but he was called and placed on loud speaker for the first half of the proceedings.
Former general manager Toby Wilkin was in the courtroom.
In 2016 the company imported 82 motorcycles from overseas on a number of conditions set out by the federal Infrastructure Department, including the road bikes not be fitted with identification plates until approved and the bikes be destroyed or exported if they don't comply with Australian standards.
Less than three weeks after getting approval to import the road bikes Mr Smith wrote to the department to have the vehicles released so he could fulfil an ongoing contract with another company.
During sentencing submissions, defence lawyer Evan Hughes said Mr Smith estimated the value of the business with the NSW company to be in the order of $1 million.
A number of motorcycles were sent to the NSW-based company without identification plates, despite the department not granting Mr Smith's request.
Mr Wilkin kept the identification plates in his possession, but prosecutor Ross Bollard said once Braaap sent the motorcycles they had no control over what the NSW company would do.
Vehicles must be fitted with identification plates before they can be sold in Australia.
Audits of Braaap's Victorian and Tasmanian warehouses were conducted about a week after Mr Smith's last email, revealing a number of identification plates had been fitted to non-complying motorcycles.
The road bikes were fitted with a number of parts not specified on the Identification Plate Approval, including having different head lamps, direction indicators, and back and rear break pads.
But Mr Hughes said although the equipment didn't comply with the Identification Plate Approval, it still complied with Australian Design Rules.
Mr Hughes said Braaap products were of a very high quality.
"Braaap was a success story. It was a company built by Brad Smith with the help of others," he said.
Braaap closed its Launceston and Hobart offices.
Braaap Wholesale has no employees and is in liquidation, but Mr Hughes said there was hope for restoration.
Magistrate Ken Stanton will hand down his sentence on March 19.
