The Rosevears farm produced 42,000 rose stems in the past eight days, with 29,000 of those red roses, co-owner and retail manager Megan Lee said.

"Long-stemmed red roses are in high demand this year so we've nearly run out, but we still have lots of other beautiful colours, like hot pink and yellow," Ms Lee said.

"Pink seems to be very popular this year as well."

A wholesale as well as retail operation, Tamar Valley Roses has been exporting rose stems throughout Australia in the week leading up to Thursday.

"We've exported a lot throughout Australia. We've shipped to Adelaide, Gold Coast, Brisbane, Melbourne, Toowoomba and throughout Tasmania as well

An additional 5000 gerbera stems were also produced, for those who prefer a different bloom for their Valentine.

Tamar Valley Roses' St Johns Street store has not received any unusual requests for Valentine's Day flowers this year.

"In the previous years we've had one delivered at this hour, one delivered the next hour. We haven't had anything like that this year. It's been quite calm," she said.

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Orders for Valentine's Day have been similar to previous years, but staff are preparing for a busy day on Thursday.

"It's the usual last-minute rush on Valentine's Day. People know it's coming, but suddenly think it's here and I've got to do something."

Tamar Valley Roses' Launceston store is open between 9am and 5pm on Thursday, but Ms Lee expects to start earlier and finish later on the busiest day of the year for florists.

"We'll finish when the last customer has gone."

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