Juniper the Devil is about to become the best friend for visitors to Tasmania.
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The sassy two-year-old from Cradle Mountain is the face of Spirit of Tasmania’s new Chatbot which was launched on Thursday.
Spirit of Tasmania CEO Bernard Dwyer hopes the Facebook Messenger campaign will engage and inspire new audiences to drive on board the Spirit ferries and enjoy road tripping through Tasmania.
He says it’s a choose-your-own-adventure style experience where users select which themed road trip they feel aligns with their interests then host Juniper takes each user on an interactive road trip over the course of nine days.
“Running this campaign though Messenger allows us to reach a large audience and show people in a fun and interactive way how they can start their journey with Spirit of Tasmania and continue on to explore every region of the state,” Mr Dwyer said.
“Though this campaign we will show people what a diverse range of experiences Tasmania has to offer – whether they are drawn to adventure, culture, food or nature based activities – this campaign will inspire people to take their own car on a road trip to Tasmania.” he said.
Host Juniper lives at Devils@Cradle and in 2017 was sponsored by Spirit of Tasmania as part of the Save the Tasmanian Devil Program.
Throughout the journey she will help users select where they would like to eat, choose which native animals they want to see and get a glimpse of our most spectacular landscapes.
The Chatbot was designed by Social House Bots and brought to life by social media commentator Bell Tower Times.
To take a Tasmanian road trip with Juniper follow this link -http://m.me/333949870116?ref=t299
Luke Sayer
Luke Sayer became the editor of The Advocate Newspaper in mid-2017, after beginning his media career in the late 1980s. He is passionate about sharing the best regional news from North-West Tasmania and what matters from around the nation and world. He's been known to throw himself around a hockey field and jump in a surf boat, and loves to spend time with his kids and grandkids.
Luke Sayer became the editor of The Advocate Newspaper in mid-2017, after beginning his media career in the late 1980s. He is passionate about sharing the best regional news from North-West Tasmania and what matters from around the nation and world. He's been known to throw himself around a hockey field and jump in a surf boat, and loves to spend time with his kids and grandkids.
