Moo Brew has designed a beer that draws together Launceston’s essential elements as part of Mona Foma’s move North.
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Launnie Longneck Lager is Moo Brew’s response to a summer of creative play in Launceston, with head brewer Dave Macgill describing the beer as “very light on the hop, but the actual malt palate carries enough weight with it so that it’s actually quite approachable”.
“It’s an ode to simpler times. It was good to go back to beers we don’t normally see in longnecks anymore,” Mr Macgill said.
When Mona decided to move Mona Foma to Launceston, creating a beer to go with it was Moo Brew’s way to engage with Northern Tasmanians.
“We had to figure out how we had to connect to Launnie, and what we enjoy about coming to Launnie,” he said.
“Beer brings a lot of people together, but also polarises a lot of people at the same time, so it’s good to be able to make one that’s a bit more approachable in a bigger format so you can actually sit there and drink it out of the bottle.”
Mr Macgill said he drew on past experiences of drinking lager produced by Northern breweries and tapped into the creative vibe Mona Foma hoped to invoke.
“It’s pretty warm up here at the moment and some very good lagers have come out of Launnie before so we’re hoping we can match that and pay a bit of homage to [them],” he said.
“This is a totally different beer [to Moo Brew’s standard craft beers] using different ingredients. It’s a beer we’ve made a bit more approachable, a bit sessionable so everyone can sit around, enjoy the weather and have a couple of longnecks.”
It’s an ode to simpler times.
- Dave Macgill
Launnie Longneck Lager has only just been bottled in the past week so it is “very fresh”, and there are only a few hundred cases so it is expected to go by the end of the weekend.
“It is out in trade this week and also available throughout entire festival of Mona Foma. We’ll also have a Launnie Longneck Lager Lounge in the Inveresk tram at the rail yards from Friday night,” Mr Macgill said.
“We wanted to make it very specific to the festival and I don’t think we’ll reproduce it, maybe until next year and we’ll go again. Hopefully we’ll just unleash it and see what people think.”
The famed North and South divide was discussed when the beer was designed, but Mr Macgill said he hoped Launnie Longneck Lager would “break that divide down a little bit” because they designed a beer “that wasn’t quite as polarising” that everyone could enjoy.
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