More than 35 per cent of BeerFest’s New Year's Eve ticket sales have come from interstate.
Event organiser James Harding said there had been an increase in interstate attendees since the last event.
“There are a lot of Melbourne, Sydney and Brisbane ticket sales this year,” he said.
“So there are a lot of people coming over for it which is awesome.”
Mr Harding said a lot of Launceston’s hotels were already fully booked.
“We tried to get some accommodation for staff and we couldn’t even get any, so I think that’s really good for Launceston,” he said.
More than 250 unique, exotic and small-batch craft beers, ciders, cocktails and wines will be available.
The New Year's Eve event will also have an increase in interstate stalls.
Panhead Custom Ales is making the trip across the ditch, bring its finest brews all the way from New Zealand.
Nationally, brewers – such as Outback Brewing Co – are coming from as far as Western Australia.
The Ginger Kid will also make its first appearance in Launceston at BeerFest.
Mr Harding said the non-local brewers were excited to come to Launceston.
“They’ve never been to Launceston and they’ve never been to Launceston on New Year's Eve,” he said.
Tasmanian brewers Wandering Trout, Kicksnare Brewing, Buttons Brewing, Red Brick Road Ciderhouse, T-Bone Brewing Company, Taverner’s Brewery, Tandy’s Alehouse, Frank’s Cider and James Boag will also be at the event.
“There really is something for everyone. All of the traditional BeerFest lovers will be spoilt for choice again,” Mr Harding said.
“I think the highlight will be the stalls and what is available. From my understanding in the past, I don’t think they’ve had this amount of variety available from the stallholders.”
Organisers started the set up for the event on Friday.
“Everyone is really excited,” Mr Harding said. “Last year we were hindered a little bit by the bad weather, but this year we’re looking okay.”
- Entry from $24.
- Gates at 4pm.