Tassie wine is going global thanks to a support package from the federal government.
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A spokesperson from Tourism Tasmanian said $50 million from a export and regional wine support package and the Tasmanian government would help get Tasmanian wines on shelves all over the world.
“Tourism Tasmania has secured $250,000 in funding through the international wine tourism state grants program and $250,000 in matching state funds through the Tasmanian Government to partner with Wine Tasmania and local wine and tourism businesses on a global marketing campaign,” the spokesperson said.
Wine Australia General Manager, Brett Murphy said the initiative was about boosting international visits to Tasmania’s wine regions.
‘Tasmania has so many great wine producers, not to mention food, wine and nature experiences,” Mr Murphy said.
“This exciting new campaign will shine the spotlight on Tasmania’s wine regions and the wonderful array of activities and experiences on offer to entice overseas visitors.”
Tourism Tasmania chief executive officer John Fitzgerald said Tasmania was famous for its delicious produce and world class wine and sparkling.
“This a fantastic opportunity to position Tasmania as the premier wine destination of Australia,” Mr Fitzgerald said.
“We will work with our tourism trade partners and Tasmanian wine producers on a range of marketing activities to promote the state’s wine tourism experiences in the premium international markets within North America and Hong Kong.
“The campaign will benefit wine producers and regional communities around the state as it will encourage visitors to travel further and spend more during their stay.”
The international wine tourism state grants program is designed to enhance wine tourism experiences and drive collaboration between key sector partners.