For 10 years the Seasonal Produce Guide has connected consumers and visitors with Tasmanian producers.
The 2018-19 guide was launched at Hillwood Berry Farm on Friday, and Fruit Growers Tasmania chief executive Stu Burgess said it was a great success.
“It’s the 10th anniversary edition this year, and it was designed and based on the premise of really driving the combination of consumption within Tasmania, and also around the tourist trade,” Mr Burgess said.
“People can experience the produce in a local context.”
Mr Burgess said about 37 enterprises were included in this year’s edition.
A point of difference for this year’s edition was the inclusion of a cider trail.
“It’s not just fresh produce,” he said.
“We’ve got a cider trail, which was a bit of a new initiative this year. It’s fantastic.
“We‘re working with the cider industry particularly because it’s going through a mini-boom.
“It’s a value-added product in our suite of horticultural activities.”
The guide is broken up into eight regions, including the Tamar, East and Central, and North-West.
Minister for Primary Industries and Water Guy Barnett officially launched the guide on Friday.
He said the guide endorsed the state’s reputation of providing fresh, high quality produce, and had an overall aim to see more healthy Tasmanian produce purchased from farm gates, retail and farmers markets, at events, and off menus of eateries throughout the state.
“Tasmanian cherries remain the state’s highest value fruit export, while berry production has grown more than tenfold over the past 11 years, from $7.3 million in 2005-06 to $80.3 million in 2016-17,” he said.
“Tasmania now accounts for 28.7 per cent of national production of raspberries and blackberries, which is a resounding result considering the size of our state.”
The guide is a joint initiative between Fruit Growers Tasmania and Eat Well Tasmania.
More than 20,000 copies of the Tasmanian Seasonal Produce Guide are distributed to consumers, including Tasmanians and tourists throughout the state. It’s also available online.