Traders in Purple is working on the largest amount of investment in the state right now, spread across three sites.
The Sydney-based developer behind the $450 million Ridgeside Lane project, near Evandale, Traders in Purple is also working on a $300 million development in the South.
There are also discussions around the Australian Maritime College site at Beauty Point, the sale of which was finalised in 2017.
Who is Traders in Purple?
From its heritage as a small family business in 1989, Traders in Purple is now one of Australia’s most successful privately-owned developers.
The company has completed 100 per cent of its 65 projects, with a combined value of more than $1 billion.
Traders in Purple is the largest private developer in NSW’s Illawarra region and in the Moreton Bay Peninsula in Queensland.
Chief executive Brett Robinson said the company adheres to a “well-tested” formula.
“This includes a commitment to community consultation, cultural considerations and a principled environmental ethos,” he said.
“These qualities are ingrained into every Traders in Purple project, supported by local knowledge and expertise, and coupled with a flexible and dynamic approach specific to each project.”
Mr Robinson said his company was committed to creating community-centred developments.
“Based on our experience in New South Wales and Queensland, we are confident both our current Tasmanian projects will have a positive, enduring impact on the local community,” he said.
“Traders in Purple view its current three projects and future Tasmanian projects as important additions to its national portfolio and long-term growth.”
Why develop in Tasmania?
Traders in Purple’s move to Tasmania is based on its strong belief that the state has huge potential as a destination for families, retirees and as an attractor for businesses.
The company first became interested in Tasmania as a potential development location in 2016 when it purchased the Australian Maritime College property at Beauty Point.
“Traders in Purple view Tasmania as having huge long-term potential based on several factors, including the good opportunities to find suitable locations, [and] the great lifestyle that the state offers families,” Mr Robinson said.
“We believe in the state and we are here to do the right thing and we are here for a very long time.”
The Ridgeside Lane project incorporates the design and construction experience of many of Traders in Purple’s past developments.
The hotel, for example, follows the opening of the company’s Sebel Brisbane Margate Beach property.
Delivering affordable housing is also something the company aims to do. In NSW, working with the government, Traders in Purple created a “widely viewed” benchmark housing program.
During its three decades in business, the company has delivered more than 2000 houses in regional NSW and Queensland.
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