Triple j’s One Night Stand at St Helens drew an estimated 30,000 people to the town to see some of Australia's biggest acts.

Tourism Northern Tasmania chief executive Chris Griffin said the One Night Stand was one of many events set to showcase the state’s North.

"I think what has been illustrated by One Night Stand is that regional Tasmania can host major events successfully,” Mr Griffin said.

“What we're finding is that as a regional city Launceston, and Northern Tasmania, are more collegiate in the way we bid for work.

“Everyone comes together to host these events and you don't get that in big cities."

Mr Griffin said the Enduro World Series at Derby next year and the Australian Tourism Awards were just two of the big events set to grace the state’s North.

“A lot of these events are happening between April and September and October, which is our cool season when there are less visitors,” he said.

“We are using these events as triggers to stimulate tourism.”

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Mr Griffin said this time of year was usually slow for the East Coast.

"The first weekend of September is usually quiet for St Helens, but [One Night Stand] shows we're looking at hosting events during the cool season to meet our capacity,” he said.

Break O’Day mayor Mick Tucker said after the massive success of the One Night Stand, people would now see what the East Coast could do.

“We can raise the bar. We can actually step up to the plate,” he said.

“If an entrepreneur was to come and put on a big paid concert, we might not get our 25,000 to 30,000 [people], but I’m pretty sure we’d get 15,000 to 20,000.

“We’ve got the ideal venue, the ideal location, and it looks like we’re more than capable for the job. Bring it on.”

Cr Tucker said people came from all over Australia to attend the free event.

“We know of families that flew down from the Northern Territory, and we know people have come all the way from Western Australia,” he said.

“This is actually a nationwide event with an international flavour. It’s been awesome.”

Cr Tucker said a friend had flown to Tasmania from London to attend the event.

“I was standing near the mosh pit about 3.30pm as the mad rush was coming in, and a friend of mine had just arrived from London.

“He got into Launceston at 12.30pm, and at 3.30pm he was walking across the field. How can you put that into words?”