East Coast Tourism chief executive Ruth Dowty said there’s a lot to see and do on the East Coast for people taking their time on the drive out to St Helens across the weekend for the One Night Stand.

“Coming from the North [from Launceston], definitely take a little bit of a detour to take a bit of a look around the Bay of Fires area. It’s just so stunning up there,” she said.

“There’s also a whole lot of afterparties and things going on after the event, lots of recovery sessions in all kinds of places such as Pyengana.”

Aside from the One Night Stand, game fishing capital of Tasmania has a lot to offer.

St Helens is the largest township along the Great Eastern Drive, and is a great base for exploring the rest of the East Coast.

Many after parties and recovery sessions are taking place in the town following Saturday’s event that are worth sticking around for, such as the Big Easy Block Party and Buskers Festival.

The Bay of Fires is world famous for its white sand, blue ocean, and orange lichen covered boulders.

Outdoor activities, such as coastal walks, guided tours, and fishing are popular here.

Inland from the coast is the Pyengana Valley. 

The small dairy town is home to the historic Pyengana Dairy and one of the oldest pubs in Tasmania – the Pub in the Paddock. 

From here, you can also visit the beautiful St Columba Falls.

One of the East Coast’s most popular holiday destinations, Bicheno has great beaches, climate, and seafood.

For animal lovers, fairy penguins can be seen at dusk and East Coast Natureworld is home to Tassie’s unique animals, birds, and reptiles.

Coles Bay is a great base for exploring the East Coast’s iconic Wineglass Bay and Freycinet National Park.

The area is renowned for its granite peaks, secluded bays, and beautiful beaches.