The Hawks will play their Launceston game for the 2018 season on Saturday, and will be swapping out brown and gold for pink.
The Pink Ribbon Game will see Hawthorn don pink guernseys to raise much-needed funds and awareness for Cancer Council Tasmania.
Each players gurnsey will be auctioned off following the match, with all proceeds going toward the not-for-profit.
Splash of Pink stations will be around the concourse, where fans can add a touch of pink to their hair of face in support of the match.
Fans are also encouraged to add pink to their outfit in support.
- The match will take place at UTAS Stadium on July 14 from 1.45pm. Tickets are available from Ticketmaster.