The Hawks will play their Launceston game for the 2018 season on Saturday, and will be swapping out brown and gold for pink.
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The Pink Ribbon Game will see Hawthorn don pink guernseys to raise much-needed funds and awareness for Cancer Council Tasmania.
Each players gurnsey will be auctioned off following the match, with all proceeds going toward the not-for-profit.
Splash of Pink stations will be around the concourse, where fans can add a touch of pink to their hair of face in support of the match.
Fans are also encouraged to add pink to their outfit in support.
- The match will take place at UTAS Stadium on July 14 from 1.45pm. Tickets are available from Ticketmaster.