The North-West Coast will benefit with $800,000 immediately available in 2018-19 for infrastructure and signage to kick start the state government’s plan to develop Tasmanian driving journeys.
Deputy Premier Jeremy Rockliff said his party would like to see 70 per cent of visitors staying overnight in a regional area by 2022.
“The North-West journey will build on the Cradle To Coast Tasting Trail taking travellers on an adventure packed trip with premium produce and iconic tourism experiences.” he said.
“Our funding will identify products and experiences which are specific to each region, develop themes and individual stories and also look at roads, access, signage and interpretation in the development of names and brands.”
Mr Rockliff said there would also be $200,000 allocated for marketing.
“Our investment will also provide ongoing funding for Tourism Tasmania to take advantage of its marketing expertise and global reach to promote these Tasmanian journeys as unique experiences,” he said.
“This investment also complements our plans to upgrade regional tourism roads and the purchase of two new Spirits of Tasmania which will come online in 2021.”