Fusion foods, edible gold leaf and activated charcoal might have captured the foodies’ attention, but there are some things consumers want to turn back time for.
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One of those is full-cream milk with a layer of fat on top.
The Tasmanian Food Co launched new branding for its latest acquisition, Pyengana Dairy, at Agfest.
Brand manager Freya Griffin said the new-look bottle was turning heads.
“It’s early days but the feedback is they’re loving the look,” Ms Griffin said.
But one more change would make all the difference for milk purists.
“People would love it in glass.”
Pyengana Dairy milk comes in plastic bottles in 750-millilitre, 1.5-litre and two-litre sizes, but people power could change that.
“We’d love to use glass, but it’s actually a high risk having a bottling line that has glass,” Ms Griffin said.
“But if our customers keep supporting it, it might actually be that we can expand to a separate glass-based production facility.
“It harks back to the old feel of yesteryear where the milk was dropped off on a crate with a foil top. People definitely like that, especially going back to knowing exactly their milk has come from John Healey, a fourth-generation farmer in Pyengana Valley,” she said.
Traceability is an important element for both Pyengana Dairy and umbrella company TasFoods, along with offering its products to a discerning customer base.
“We don’t add anything or take anything out. The only process added to this milk is pasteurisation, which is very necessary,” Ms Griffin said.
TasFoods chief executive Jane Bennett wanted to honour the heritage of the Pyengana valley and not to make a lot of changes to the way Jon Healey processes milk.
“It is such a premium product. Some of the best dairy that’s being produced in Australia is coming out of Pyengana valley,” Ms Griffin said.
“We wanted to rebrand and represent Pyengana in a more polished light, hence the solid-gold cow as a part of the logo.
“For us its really just about honouring what’s already been crafted and created in Pyengana. It wasn’t about changing the processing at all, just about presenting it in a very polished light and upping the ante on how the products are presented in their true premium nature,” she said.
The new branding will soon extend to the Pyengana cheese products too.
“We’re in the process of updating the Pyengana cheese labels at the moment,” Ms Griffin said.
Pyengana Dairy offers full-cream non-homogenised, homogenised and light milks in three bottle sizes.
Johanna Baker-Dowdell
Johanna has more than 22 years experience as a journalist for newspapers, magazines and online publications.
Johanna has more than 22 years experience as a journalist for newspapers, magazines and online publications.
