The four-year extension of the Cityprom CBD promotional service agreement is important for the city’s growth, City of Launceston council says.
At Monday’s council meeting, aldermen unanimously voted to extend the plan that works to promote businesses in the CBD.
Cityprom chief executive Steve Henty said Launceston had always adapted to change of growing patterns of use.
“But, it is now we’re undergoing some of the most accelerated and significant growth that we’ve seen in many year,” he told the meeting.
“Our job is to make the city of Launceston a place where people want to be.”
Extending the agreement would allow Cityprom to continue servicing Launceston investors and stakeholders, Mr Henty said.
“Extending the Cityprom service agreement allows us to put in place longer-term strategies,” he said.
Cityprom will directly focus on making Launceston a vibrant city.
The organisation’s strategic direction noted the three principals that create vibrant cities were inner-city living, people-focused city centres, and visually and functionally great amenities.
City of Launceston Alderman Simon Wood welcomed the plans for extension.
“Cityprom plays a significant role in our city. It is an important tool,” he said.
“I feel this service agreement will give organisations better certainty to continue to develop long term goals.”
He said Cityprom had a great track record.
“This move will certainly have benefits for the organisation, help it deliver on its goals so Launceston continues to be a vibrant hub for people to live, work, learn and invest,” Alderman Wood said.
Alderman Janie Finlay said it was important to acknowledge Cityprom’s role, and was impressed with the elements of the agreement.
“It leads in coordinating the vision for Launceston, that we want to make it a viable hub and that we work with all stakeholders for economic growth,” she said.
Alderman Rob Soward said it was important to show that there was belief in the city.
He said people often talked down projects in Launceston, but residents should be excited about what was on the horizon.
“There is $700 million worth of development coming up,” he said.
“It says Launceston is open for business.”