About $25 million worth of cars will be on display at the Silverdome on Sunday night.
The annual Targa Fest will feature more than 280 automobiles in the lead-up to Targa Tasmania 2018 starting on Monday.
For the first time the expo will be held over two nights – Sunday and Wednesday.
Targa Tasmania director Mark Perry said some of the highlights of the show will be the appearance of two Lamborghini Aventadors – the first modern Lamborghinis at Targa since 2015.
The appearance of late model Ferraris and a string of American muscle cars is evidence of the event’s ongoing prestige, according to Mr White.
“It’s the largest rally car show in the world and it’s happening right in the middle of Launceston,” he said.
“Every year it’s more unique in the world, because these type of events are becoming rarer.”
This year’s Targa Tasmania will mark the 27th running of the event, with the Silverdome expo a part of every year’s edition.
Mr Perry said the appeal of Targa lay in the freedom for car enthusiasts to push their cars to the limit over the six-day event.
“With reduced speed limits and road expectations, people don’t like to go out on back roads,” he said.
“[Targa] is a safe environment to use them to use and enjoy their cars.
“It’s a key reason why Targa keeps ticking along.”
The 2018 Targa Fest is on Sunday and Wednesday evening from 6pm to 9pm.
Tickets are $10 for adults and children under 13 enter for free.