Hill Street Grocer will officially launch its new store at Longford on Sunday.

The store, which was formerly the Brown Supa IGA on Wellington St, has been renovated and a range of new Tasmanian products will now be available.

Hill Street Grocer marketing and communications manager Emma Munnings said expanding into other areas in the north hasn’t been ruled out.

“Never say never … but there’s nothing in the pipeline at the moment,” Ms Munnings said.

The next 12 months would be spent consolidating their stores before they considered further expansion, she said.

"We try to support local growers and producers.”

Hill Street Grocer started out as a single store in West Hobart, offering gourmet Tasmanian products and produce about 15 years ago.

The business had undergone a rapid expansion in the past two-and-a-half years to go from five stores around the state to 10, she said.

Ms Munnings invited anyone to enjoy a tasting or have a look around the store at the launch day, which would be mainly running between 9am and 6pm.

New cheese specialty cheeses and bread baked in Devonport would be some of the new additions to the store, she said.

Hill Street Grocer has stores in Devonport, Latrobe, Strahan, West Hobart, South Hobart, New Town, Lauderdale, Dodges Ferry and Blackmans Bay.