Operated by Stay Tasmania, who developed and operated Hotel Charles and Hotel Collins in Hobart, the vision for the new hotel on Tamar Street has finally been revealed.

If the development application is approved the developers hope to begin construction in January, with the hotel to open in late 2018.

“The development of the hotel is a response to the growing markets for quality accommodation in Launceston with increasing tourism numbers but just as importantly, servicing local demand from both leisure and corporate travellers,” said Stay Tasmania managing director Lyndon Jago.

Hotel Verge Launceston will be constructed on land purchased from the City of Launceston and will be six storeys high.

The new accommodation will offer 78 hotel rooms and 10 premium suites on level six providing panoramic views over Albert Hall, City Park and the Tamar Valley.

The reception will be housed on level five allowing for an elevated view of the Albert Hall and city.

The facility will also include conference and meeting room facilities, a bar and guest lounge areas, while a restaurant will be located on the ground level seating up to 80.

Architect and director of Cumulus Studio Todd Henderson said the design aimed to interpret Launceston’s distinctive façades in a contemporary manner.

“The proposed Hotel Verge development seeks to convey a sense of place by responding to and taking cues from the distinctive features of rhythm, relief, silhouette and solidity inherent to significant Launceston building stock,” he said.

“The core external fabric of the building is moulded concrete with a low profile faceted form, this skin not only offers a sense of solidity but also a relative softening due to the shadowing created on the façade.”

Mr Henderson said the external form was punctured with windows which responded to the consistent rhythm that is a characteristic of many local buildings

“The internal spaces express an identifiable Tasmanian character through the use of select Tasmanian timber features in the rooms, local artwork and handpicked Tasmanian furniture in the public spaces,” he said.