Treasurer Peter Gutwein said the government would provide resources for a marketing campaign to show repeat visitors that Tasmania was a desirable place to live and possessed varied opportunities.

He would not say whether there would be financial incentives or tax breaks for mainlanders who decided to relocate.

“Tasmania’s brand is one of its key assets,” Mr Gutwein said.

“We will be providing information on the range of skills we need in our growing economy and the significant benefits of living in Tasmania, such as the lower cost of living, housing, transport and lifestyle – and not to mention the most beautiful scenery in the country.”

Tourism Tasmania visitor statistics show that two-thirds of people that came to the state were repeat visitors.

In September 2015, the government announced that it would invest $10 million over the next four years to Population Growth Strategy in its effort to grow the state’s population to 650,000 by 2050.

While in Opposition, the Liberals proposed during the 2010 election campaign that it would offer $5000 to former Tasmanians to relocate home.

Labor finance spokesman Scott Bacon said the government had a poor track record on population growth.

“Instead of gimmicks, the government should be focusing on the essentials to attract people to Tasmania – reliable public health services, world-class schools and full-time job opportunities,” he said.

“By all means publicise the benefits of working and living in Tasmania, but it’s not a substitute for a proper population growth strategy.”

Meanwhile, the government on Friday announced it would provide information-technology business DXC $1.3 million in support over five years for an office floor refurbishment and payroll tax concessions.

The government brought the company’s Sydney office to Hobart with incentives in 2015 which will be bolstered to provide up to 50 new jobs.

The roles will be full-time and half of them are expected to be filled by TasTAFE students studying IT support and networking.

The state’s $2 billion information, communication and technology sector employs about 6000 people.