It’s been a baptism of fire for the past 18 months for Tasmanian agribusiness TasFoods but the Launceston-based business has come out on top.
After launching its new branded range of products at Festivale, the company’s product brand arm, the Tasmanian Food Company, walked away with best new stall from the event.
TasFoods was launched in September 2015 and was the brainchild of Tasmanians Rob Woolley, Jane Bennett, Roger McBain and Rob’s son Tom Woolley, who had moved back to his island home recently.
The brand was set up to assist some of Tasmania’s most premium products to connect them more professionally into the marketplace in Tasmania and in other markets.
In the 18 months since the company was formed, it has purchased three Tasmanian agricultural brands – Meander Valley Dairy, Nichols Chicken, Shima Wasabi and has established Robur Farm Goat Dairy.
TasFoods managing director and chief executive Jane Bennett said the company aimed at helping those Tasmanians who were producing a technically good product to do what they did best – making – while providing corporate channels into the marketplace.
Ms Bennett said a good example of this was the establishment of Robur Farm Goat Dairy.
“We had been getting our goat milk from a farm at Gunns Plains but they had decided to sell up, they’d sold their cow dairy and were getting rid of the goats,” Ms Bennett said.
“So we decided we’d purchase the goats and at the same time became the largest goat producer in Tasmania.”
Ms Bennett said TasFoods believed goat milk provided another strong potential revenue stream for Tasmania and said acquiring the goat herd allowed them to take the first steps into establishing that industry.
In the next few months, the company will be launching new brands and new products from its flagship companies, particularly Nichols and Meander Valley Dairy.
TasFoods employs about 180 people.