Salvation Army regional manager Anita Reeve said that the appeal helps support many families each year.

She said witnessing the reactions of those offered support reinforces the importance of donating.

“We’re just privileged to see the impact it has on families’ lives, we do get a lot of people that are just overwhelmed,” she said.

“It’s a difficult thing to come in and ask [for help] in the first place, so … to know the community supports them in that is just amazing.”

This year the Empty Stocking Appeal has raised more than $16,000 to support the work of local charities including the Salvation Army. 

The Examiner hopes to raise $50,000 to $75,000 ahead of Christmas: donations can be made at The Examiner’s office, 113 Cimitiere Street, Launceston.