Seagrass Design owners Jamie and Kimberley McCabe had been operating the store part-time, selling most of their products online until 12-months ago. 

“Basically about a year ago I went full-time into it, we had a gallery at the river down at Rosevears,” Jamie said. 

Kimberley’s natural tact for fashion helped the couple expand their business, creating a clothing line with Jamie’s unique and intrinsic designs.

“[Jamie] does digital things with photography but he also does paintings as well and he can mix them both to the fabrics to make the clothes,” Kimberley said.

“I said to Jamie, ‘I think people buy artwork once every five years but you buy clothes every season’.

“I thought it was a good way for him to do his artwork in a different format that would be more accessible.”

Getting the store ready has been an incredibly busy process. 

“We felt like we were on the block, we’ve been up until midnight running around,” Kimberley jokingly said. 

The long nights can be attributed to the couples desire to keep everything made and sourced locally.

“It is not just opening a shop, I make everything here,” Jamie said. 

“All the dresses we cut the patterns out, we have local sewers, so it is a huge mission to get open.” 

Seagrass Design is located on the corner of York Street and Kingsway, and will be open Tuesday to Saturday from 10am to 5pm.