Its main aim is to offer financial counselling and business support expertise to rural and regional communities, helping rural families, business and the community manage demands and challenges facing the primary industry sector.

It does this through the Rural Financial Counselling Service.

Rural Business Tasmania has assisted many hundreds of Tasmanians to find pathways to sustainable futures. It has extensive networks that connect quickly and deeply into rural and regional communities.

Rural Business Tasmania marketing, communications and business development manager Angela Armstrong said that its team of financial counsellors were at the frontline dealing with farming families and agri-small business operators in crisis.

"The key message we wish to convey is that early access to the Rural Financial Counselling Service and subsequent early intervention can be the difference between success and failure, survival and foreclosure," she said.

"We hope to encourage people to seek financial expertise before they reach the critical stage.

"Rural Business Tasmania's crisis support is immediately available to help deal with the aftermath of natural or human disaster.

"Recovery and rehabilitation services may include independent assessment of needs and subsequent grant assistance options, direct financial support from the Rural Relief Fund, and guidance in the development of recovery or industry exit plans."

Launceston-based counsellor Roly Chugg has been with the service for about 14 months.

Mr Chugg grew up in Longford, fully immersed in the farming community, and said that he was delighted to reconnect with the land through the counselling service.

Ms Armstrong said that Mr Chugg's professional career included being a bank manager.

"He really has his finger on the pulse of the concerns and challenges faced by rural communities," she said.

Mr Chugg can be contacted on 6334 2768.

The Rural Financial Counselling Service is funded through the federal government Department of Agriculture.