Red Hot Music owner Andrew Argent began showcasing artists inside his music store three years ago.

The venue has attracted artists such as Diesel, Hunters and Collectors singer Mark Seymour, and The Saints founder Ed Kuepper. 

The next big show is English singer-songwriter Lloyd Cole on July 5, who will also be playing at MONA on his Australian tour. 

Mr Argent said it was unbelievable that he had been able to secure the gig with Cole.

``Originally I was chasing the acts up but now they are chasing me - word of mouth got out amongst the agents and artists and they want to play here,'' Mr Argent said.

``When the artists play here everyone is listening and paying attention.

``People who come to our shows wouldn't really want to go to pubs to see bands. 

``They don't want to go with the yobbos or whatever, they are music fans.'' 

Mr Argent said the big space inside the store was perfect for live music.

``It sounds awesome in here acoustically.  The quality of the sound is something that attracts the audience and the artist.''

Mr Argent said his love for music began when  ?Countdown ? aired on Australian television in 1974.

He said he was selective in who played at the venue, which also included up and coming artists.

``We have lots of lesser-known artists.  Often they are the best shows because you are surprised by the music and they put on a great show.

``There is a lot of satisfaction in that.''

For information or tickets, phone Red Hot Music on 6424 2286.