John Glover Society president Andrew Heap yesterday announced that Launceston company at+m integrated marketing had partnered with the prize and dedicated $30,000 for the next three years.

"That's extremely encouraging for us," Mr Heap said.

Company managing director David Peck said at+m, based in Cimitiere Street, had been working with the prize since 2006 and this year had decided to intensify its relationship.

So far, the company has helped rebrand the prize, dressing up its logo and revamp its website.

The Glover Prize exhibition will take place at Evandale from March 7 to 11.